I’ve heard from people over and over that they are starting to have doubts about Facebook marketing. It was hard enough to get people to like their pages in the first place, and after they had worked so hard to earn fans, Facebook changed the algorithm so fan page updates were no longer showing up in their followers’ newsfeed, unless they paid to play.
Read MoreLast week, Twitter announced a new ad format, Keyword Targeting in Timelines, which means brands can now find potential customers in real-time when purchase intent appears.
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